The Conga CPQ vs Salesforce CPQ question looks different in 2026 than it did two years ago. Salesforce stopped selling CPQ to new customers in March 2025 and now points new quote-to-cash projects at Revenue Cloud Advanced. So for a new buyer the real comparison is usually Conga CPQ against Revenue Cloud — while existing Salesforce CPQ customers are asking whether to stay, move to Revenue Cloud, or switch to Conga. Either way, the method for choosing hasn’t changed: start with your hardest deal, not the brand.
Where the market stands now
Salesforce CPQ is end of sale, not end of life. Existing customers can keep using it, renew, add users, and get support. Its successor, Revenue Cloud Advanced, is built API-first on the core platform and covers catalogue, pricing, configuration, quoting, contracting, orders, amendments, and renewals. Conga CPQ runs natively on Salesforce and is part of Conga’s wider revenue lifecycle suite, alongside contract lifecycle management, document generation, and eSignature.
That gives most teams three realistic paths: optimise the Salesforce CPQ they already have, plan a move to Revenue Cloud, or adopt Conga. None is universally right.
Start with the requirement, not the brand
Teams often pick an engine by reputation and then bend their requirements to fit it. We work the other way round. Before anyone sees a demo, we document three things.
Your hardest deal. Take the most complex quote from the last quarter — bundles, tiers, ramps, partner margins, currencies — and write it down step by step. The right engine is the one that expresses that deal natively, with the least custom scaffolding. Our post on configuring CPQ around real pricing complexity explains why simplified requirements are the fastest way to a failed project.
Your document and contract burden. How many templates, clauses, languages, and approval routes does a quote turn into? If the contract is as complex as the price, that weighs heavily.
Your downstream flow. Where does the quote go next — billing, ERP, signature, provisioning? The gaps after the quote are where deals stall, which we covered in quote-to-cash: where CPQ meets billing.
Where each tends to fit
In our experience, Salesforce-native quoting — CPQ today, Revenue Cloud for new projects — is a strong fit when pricing logic and the quote-to-cash flow are the centre of gravity and you want to stay as close to the core platform as possible. Conga often earns its place where sophisticated document generation and contract workflows are first-class requirements, and where one vendor across quote, contract, and signature simplifies the stack.
The decision usually turns on one question: is your complexity mostly in the price or mostly in the paper? We’ve delivered on both engines, including Conga, and that question settles more selections than any feature matrix.
If you already run Salesforce CPQ
There’s no need to panic-migrate. A well-configured CPQ org keeps working, and many teams get more value from fixing what they have — guided selling, pricing rules, multi-currency data — than from a rushed platform change. If you do plan a move, make the current configuration clean and documented first. A tidy price book and rule set migrates; an undocumented one gets rebuilt. Our guide to multi-currency quoting in Salesforce CPQ is a good example of the hygiene that pays off either way.
Questions to ask in every demo
Vendor demos run the happy path, so bring your own script. Ask each vendor to build your hardest deal live, not a sample one. Ask how an amendment mid-term and a renewal with a price uplift work. Ask which parts of the solution are configuration and which are custom code you’ll maintain. Ask what the upgrade path looks like over the next three years. And ask to speak to a customer whose catalogue and contract complexity look like yours. The answers — and how quickly they come — tell you more than the slides.
De-risking the choice
Whatever the engine, the architecture underneath decides whether the project succeeds. We sign off the pricing model, document model, and integration map before building, then prove the hardest deal in a sandbox before committing to the full rollout. That turns the tool choice into a decision, not a gamble. It’s the same approach that took one SaaS client from four-hour quotes to under eight minutes.
How we help
We run a fixed-scope CPQ assessment: your hardest deals documented, the three paths compared against them, and a recommendation with an architecture and migration outline. AI agents accelerate the configuration analysis at our cost, and a certified CPQ consultant reviews every recommendation.
Key takeaways
- Salesforce CPQ is end of sale for new customers since March 2025; Revenue Cloud Advanced is its successor, and existing CPQ customers remain supported.
- Choose from your hardest deal and your document burden: price-heavy complexity leans Salesforce-native, paper-heavy complexity often leans Conga.
- Clean up and document your current configuration before any migration, and prove the hardest deal in a sandbox first.